4 Easy Steps to Writing a Professional Bio

Here’s how answering four simple questions can help you create a short-bio in a matter of minutes!

Professional Bio’s are your chance to share all your achievements and notable career accomplishments with your audience in a small paragraph or summary format.

  • Bio’s can be as short as one paragraph or as long as a whole page.
  • Bio’s are used for social media profiles, signatures for written blogs or articles, websites or scholarship applications.
  • Having a professional bio helps you stand out from the competition. It tells the audience what you want them to know about who you are vs. them assuming they know who you are by piecing information together found on the internet.

Here are four simple questions to help you create a short bio for your professional branding needs.

  1. What do you do now? (Where you work, your title and leadership position)
  2. Length of time in your field
  3. Describe your specialties in your field
  4. Your educational background and certifications

Need help with your LinkedIn profile or bio? Hire a professional today!

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Mary V. Davids is Principal Consultant at D&M Consulting Services, LLC., and creator of the Honest Model™. Mary has over a decade of experience in cultivating employee engagement, enhancing workplace performance, career coaching, leadership coaching and training & development. She holds a Bachelor’s Degree in Business Management and a Master’s Degree in Human Resource Management. Mary also serves as Secretary on the Board of Directors for the South Florida Chapter of the National Association of African American’s in Human Resources. To connect with Mary, you can follow her on twitter @MVDavids or you can email her at maryd@honestleadership.org

5 Reasons Why Social Media is Good for Business

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Social media has changed the way we do business. It has expanded the local entrepreneurial reach and is the cause for many successes in business. According to LinkedIn recent study, 9 in 10 small businesses say they are currently using or plan to use social media to expand their business.

Most people, after meeting you and/or learning the name of your company, within seconds hop on Google to see what appears. What do they see about your personal brand or business? More importantly, what do you want them to see?

According to the Social Media Examiner’s 2013 Social Media Marketing Industry Report, the top two benefits of social media marketing are increasing exposure and increasing traffic.

86% of marketers say that social media is important for their business.

89% of marketers say that increased exposure was the number one benefit of social media marketing.

A recent LinkedIn study showed that 94% of small businesses using social media use it for marketing and 3 in 5 says social media helps to attract new customers.

With social media, you can brand your business on a wider scale, thereby connecting with consumers whom already use social media platforms personally and professionally. If they like what they see, they will connect with you and from there you can develop a stronger connection and business relationship. Here are some ways social media can help grow your business.

1. Exposure. Your reach is significantly further with social media. Social media is a global platform that allows you to connect with people all across the world. Hashtag’s are big in social media platforms such as Twitter and Google+. Create your own hashtag to put a stamp on your brand. Most companies use a hashtag vs. a slogan because it quickly identifies the company and it is easier to remember.

2. Developing Relationships. Connecting with people is essential in gaining new business. Utilizing social media will allow you to relate to your current customers and form new customer relationships. Release content that is relevant, funny, informative or controversial to start up conversation. Interact with your customer base by responding to comments and insight. Many company’s hire a social media person or team to keep the conversation going and remain engaged with their audience.

3. Access to Networks. Through social media, you and your company can develop connections with other networks and organizations. Building relationships on a higher scale by affiliating with well-known experts in your industry is a plus. More often a simple follow from a well known and recognized individual or organization can drive attention to your business and brand.

4. Remaining Relevant and Current. We know that most people check a company’s online presence before doing business with them. Not having current and relevant content and news on social media pages will create a wedge and disconnect between the company and its customers. People want to know what is currently happening and what is to come. Often they look to companies they trust and do business with to deliver this information.

5. Knowing Thy Competition! If you want to remain competitive, you have to be willing to step inside the sand box to find out what’s going on in your industry. How can you compete without knowing what you are up against? Many businesses use social media as a platform to announce new products and services, even before they publish such information with a newspaper or television network. Want to grow? Stay in the know!

To remain successful, it is important to recognize and adjust to industry changes and standards. Growing requires change and change is a necessary element of sustainability. So get out there and tweet, google, facebook and link up on LinkedIn! See you soon!

20140717-133139-48699513.jpgMary V. Davids is the Founder and Managing Member of D&M Consulting Services, LLC. She holds a Bachelor’s Degree in Business Management and a Master’s Degree in Human Resource Management. Mary has over a decade of experience in cultivating employee engagement, enhancing employee motivation and workplace performance, leadership coaching and training & development. She also serves as Secretary on the Board of Directors for the South Florida Chapter of the National Association of African American’s in Human Resources. Book Mary to speak at your next event or hire Mary for leadership & professional development consultation today. Follow Mary on twitter@MVDavids.

Brand New – Brand You!

RE-BRAND

RE-BRANDSix Ways to Re-Brand Yourself and Create a Competitive Advantage

When you re-brand yourself you are essentially telling others what you want them to know about you. By taking control of how others view you, you are laying a solid foundation to create a competitive advantage in today’s job-market.  Re-branding yourself takes time and requires serious thought and discipline. Here are some key tips to get you started.Businessman in a tight cardboard

  1. Highlight your uniqueness. Think outside the box. What makes you stand out among others within your industry? Are you resourceful, connected, intuitive or collaborative? These are key words to differentiate you from others. Find out what it is you offer that makes someone want to connect with you to create a mutually beneficial relationship.
  2. Be clear and consistent. Your message must be clear and consistent to your brand. For example, if your desire is to become a photographer every conversation you engage in should include a mention relating to that. When you are passionate about your work, it becomes second nature to mention it when speaking with others. Hone in on areas that interest your target audience and strive to become a recognized leader within the community. Regularly provide insight about hot-topics in your specific industry; share your opinion and engage in conversation with your audience.
  3. Create awareness. Start a blog; contribute to a local newspaper, e-newsletter or write a book. Re-introduce yourself to your friends and family and ask for their support to help build awareness about your brand. Get involved locally by attending networking events and creating relationships with local business owners who may need to use your services.
  4. Build an Alliance. Connect with like-minded professionals within the same or similar industry. Develop relationships by seeking their input on industry changes and bounce ideas off them as you are going through this transition.
  5. Form a Following. Need I say it? Create a profile on the leading social media platforms and engage with your target audience. If you have a current page that doesn’t mirror what you want your brand to look like then change it. Granted you may lose people who connected with you previously but re-branding yourself requires change. Remember – you are growing. You can’t take everyone one with you and those that really matter will jump on board the train anyway.
  6. Develop new skills. Don’t be naïve when re-branding yourself. You can’t expect people to just accept you as the new leader in the industry. Proving yourself requires you to develop new skills. Perfect your craft and give those in the industry a run for their money. Changing your brand requires you to invest in yourself. Learning new skills shows you are committed and serious about your brand.

Make no mistake about it; re-branding yourself is no small job. Laying the ground-work, remaining consistent and engaging with your target audience requires discipline and sacrifice; but I’m sure you are up for the challenge. See you at the top!

Profile PicMary V. Davids is the Founder and Managing Member of D&M Consulting Services, LLC. She holds a Bachelor’s Degree in Business Management and a Master’s Degree in Human Resource Management. Mary has over a decade of experience in cultivating employee engagement, enhancing employee motivation and workplace performance, leadership coaching and training & development. She also serves as Secretary on the Board of Directors for the South Florida Chapter of the National Association of African American’s in Human Resources. Book Mary to speak at your next event or hire Mary for leadership & professional development consultation today. Follow Mary on twitter @MVDavids.